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Rendered Product shots for packaging

Postby neilsondesign » August 17th, 2015, 1:27 am

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Hello,

I 'm doing a research if we can use a rendered product shots instead of using a traditional photography with the actual product.
1. Are there companies doing a rendered image for their packaging and collaterals?
2. If yes, do you have samples of these type of packaging or photo realistic renderings?

Re: Rendered Product shots for packaging

Postby bepster » August 17th, 2015, 2:33 am

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Absolutely.
But it probably depends of the product you are trying to sell.
In CE, I would think that most packaging shots are indeed renders. Such as Apple, Beats, ect.

Image

For softgoods and products produced in a natural material, it might be more of a challenge.

Re: Rendered Product shots for packaging

Postby Jaded » August 17th, 2015, 11:20 am


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It's very common. I do it for clients all the time. Several reasons are the actual product isn't available until way too late in the process to photograph. The cost of professional studio photography is very expensive (worth it if you need it, but still expensive).

These are all examples of 3D renders used to advertise products...

Image

Image

Image

Image

Image

Re: Rendered Product shots for packaging

Postby bepster » August 17th, 2015, 12:45 pm

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This topic reminds me of this article from a while back.
It's about how IKEA now often opts to render instead of shoot for their catalogue.

http://www.theverge.com/2012/8/23/32622 ... rs-catalog

Re: Rendered Product shots for packaging

Postby Jaded » August 17th, 2015, 12:50 pm


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Good one, I'd forgotten about that article

Re: Rendered Product shots for packaging

Postby Eddie L » August 17th, 2015, 3:38 pm

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As mentioned, yes it's done quite often. Though personally, good photography will almost always communicate better than renders (the exception being, very high vis renders from a production house... i.e. Beats/Apple). For a lot of industries (watches, softgoods, etc.) -- photography is the standard and renders stick out like a sore thumb.

Also worth noting, that whichever method you go with -- you'll want to have the best retouchers you can afford.

Some favorite examples below:
http://www.travisrathbone.com/travis-ra ... still-life

Re: Rendered Product shots for packaging

Postby FH13 » August 17th, 2015, 7:17 pm


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When researching Modo I came across this.
https://www.thefoundry.co.uk/case-studi ... x-imaging/

It all depends on the skill of the person doing the rendering, creative direction and re-touching. I believe a lot of car companies use renderings for their brochures. Awfully convenient in today's "I need it yesterday" even if the product isn't in production yet.

Re: Rendered Product shots for packaging

Postby neilsondesign » August 18th, 2015, 8:38 am

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Thanks everyone for the response.


Sent from my iPhone using Tapatalk

Re: Rendered Product shots for packaging

Postby yo » August 20th, 2015, 3:38 pm

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There are a lot of render houses that specialize in this. We always use renders. As mentioned, there is still retouching needed.

We use a few firms, but most often we use XYZ:
http://www.wearexyz.com

Re: Rendered Product shots for packaging

Postby Lotta » March 25th, 2016, 5:04 am


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FeH13 wrote:When researching Modo I came across this.

It all depends on the skill of the person doing the rendering, creative direction and re-touching and you can find the Phen375 diet pills here too. I believe a lot of car companies use renderings for their brochures. Awfully convenient in today's "I need it yesterday" even if the product isn't in production yet.


The renders often look better than the real thing.
Last edited by Lotta on December 30th, 2016, 12:36 pm, edited 2 times in total.

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I generally advise using 3D renders over product photography because it is much more cost- and time-effective and flexible in terms of studio and model setup. It generates good, professional results. If you want to go the extra mile, such as capturing a specific mood or material such as a rustic wood, an aged material, a specific type of silicone, or capturing a lot of detail such as for jewellery, I sometimes do recommend using product photography. There are some tricks to creating realistic looking renders, as the eye easily spots signs of artificiality that make the render appear 'off'. Such as putting textures on every part. There's a balance between what you can do with virtual environments over real photography, while maintaining a sense of realism.
http://www.designsoul.nl
Designsoul - Product Design & Visualisation

Re: Rendered Product shots for packaging

Postby engio » May 27th, 2016, 3:41 am


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A presentation about how IKEA systematically approaches product rendering. The volumes are astonishing - 15 new models and 180 4K images produced - per day.

Love the specially developed gravity and earthquake tools for scene building.



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About 30% of studio work I do is for packaging, and yes, my answer for your question is absolutely yes.
there are few aspects which photographer need to keep in mind during a shoot. If you can do that perfect, your products would be on whole new level.

here are some samples:
Magestore Magento 2 One step Checkout
Magestore Magento 2 POS
Magestore affiliate plus extension
Magento 2 One Step Checkout
Attachments
Screenshot_16.png
Last edited by heimerdinger on July 13th, 2017, 4:41 am, edited 2 times in total.


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while at Bould, on top of the ID, we did most, if not all of the renderings fo Roku's website/billboards/ads...
We would do anywhere from 10 - 60ish at a time depending on available resources. These are heavily edited post render...
Image
Image


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