I will put this in front of my company’s leadership. BUT, it will lack impact for two reasons 1) It’s UK based 2) It doesn’t break down by industry.
The IDSA simply MUST start championing this type of research. The Business Week relationship is a great first step, but business leaders aren’t relating to design awards, they need to (as Mark puts it) speak the language of business: numbers.
A US design index would be an easy start.