Nathan,
Best of luck with your ambiton. If you hit, the payoff can be huge. Also, this kind of risk taking is the way to pay off in large returns re the design industry in general.
Wth some exceptions, design businesses usualy do better wth real estate investments than with margins. However be careful, the common wisdom is that most new products fail. I have heard numbers that suggest 80-90% don’t make it past the first year. So while the reward can be great, one must prepare for the downside possibilities.