Patenting Sensory Experiences?

The design patent pertains to industrial design and covers shape, surface and the configuration.
But you can request TM protection. Any sign that distinguishes one company from another falls under Trademark law according to the WTO.
A sign, if we look at C.S. Peirce’s original definition would be anything that can represent your business.
So a person can in fact also be a trademark if you want to liaise yourself to one particular company.