Those terms are the goal part of the organization. There is sales driven organization and market orientated organizations. Sales driven organization is a short term objective view of goals. In cultural aspects there are some places in the world that have a long term strategy and some have a short tem strategy. Since we are talking at short term strategy, if there is going to take loans, it is probable that it will be short loans so the interest variations will be low too. But since those organizations are short term they might not be committed to social long term contributions.