Close

Rounded cube patent dispute (Polaroid vs GoPro)

Postby KenoLeon » November 4th, 2015, 12:58 pm

User avatar

KenoLeon
full self-realization
full self-realization
 
Posts: 633
Joined: October 23rd, 2012, 12:22 pm
Location: Mexico City
I was reading this morning about Polaroid ( or C&C Marketing) going after GoPro for infringing on their Polaroid Cube design :

http://www.wsj.com/article_email/polaro ... MzAwNTM4Wj

I've yet to find the text for the lawsuit, but what is bothering me is that something like the rounded cube can be patented, here is Polaroids Cube Patent Drawing:

cubePatent.jpg
cubePatent.jpg (41.17 KiB) Viewed 2458 times


And the patent :

http://pdfpiw.uspto.gov/.piw?docid=D073 ... PN/D730423


And here is the Offending GoPro session:

cubePatent002.jpg
cubePatent002.jpg (13.69 KiB) Viewed 2458 times



And this is from the excellent "Presentation Techniques: A Guide to Drawing and Presenting Design Ideas" from Dick Powell. (notice 4 and 6)

powelloncubes.jpg
powelloncubes.jpg (56.14 KiB) Viewed 2458 times


I know it can be a complicated topic, but could there be a clearer case from which to draw a line ?

-K
Eugenio (Keno) Leon
k3no.com Linkedin Instagram

"Go where you are celebrated, not merely tolerated"

User avatar

Cyberdemon
full self-realization
full self-realization
 
Posts: 3254
Joined: February 7th, 2006, 11:51 pm
Location: New York
Seems like usual patent trolling - because there are many subtle differences such as the radii in only one direction on the GoPro, the chamfer details on the window opening, etc - I would expect that it would not hold up in court.

Might end up being a settlement just to make them go away.

Re: Rounded cube patent dispute (Polaroid vs GoPro)

Postby iab » November 4th, 2015, 2:33 pm


iab
full self-realization
full self-realization
 
Posts: 2447
Joined: January 5th, 2004, 6:03 pm
Design patents, unlike utility patents, do have classes. So while a cube may have been patented for D2 (Apparel and Haberdashery), it is possible Polaroid got the cube patent for D16 (Photography and Optical Equipment).

There is no doubt they have a similar design.

Image

User avatar

Dan Lewis
step four
step four
 
Posts: 320
Joined: December 6th, 2005, 5:47 pm
I think it will get tossed. For a design patent to hold up, the offender has to pretty much be an exact copy.

User avatar

bepster
full self-realization
full self-realization
 
Posts: 1054
Joined: January 11th, 2006, 6:55 pm
Location: Lausanne, Switzerland
Anybody know who is responsible for the GoPro cube ID?

As for Polaroid, it's Ammunition. Wasn't my design, though I was involved in the early stages of the project.

Re: Rounded cube patent dispute (Polaroid vs GoPro)

Postby Sain » November 4th, 2015, 4:41 pm

User avatar

Sain
full self-realization
full self-realization
 
Posts: 874
Joined: July 27th, 2005, 9:06 pm
Location: Seattle
bepster wrote:Anybody know who is responsible for the GoPro cube ID?

As for Polaroid, it's Ammunition. Wasn't my design, though I was involved in the early stages of the project.


I'd go with in-house. Bould did the refresh to the Hero3. But GoPro has an internal ID program now. So might have been through there.
emmanuel carrillo - emmanuelcarrillo.com


engelhjs
step four
step four
 
Posts: 215
Joined: April 22nd, 2007, 10:07 am
Location: Santa Cruz, CA
GoPro has used Bould recently, too.
Jeff Engelhardt
Industrial Designer - Footwear & Softgoods
Giro Sport Design
Santa Cruz, CA
http://www.jeff-engelhardt.com


Return to business practices