For all you product designers/entrepreneurs - I am looking to get my product into retails stores. As such, my plan is to create a press kit that essentially outlines who I am as a company, and why our product differs, etc. (no different than any other company trying to pitch their product through a media/press kit). However, my question for you are these:
1) does anyone know where I can see examples of creatively designed media/press kits (i,e. blogs, websites, portfolios, etc.)?
2) what would work well to help a press kit stand out? (I am sure most retailers receive black and white, boring pieces of paper)
3) does anyone have any experience in such matter? What works well? What doesn't?