Thanks a lot guys. This is exactly the sort of info that I was looking for! read the Coke article last month, but decided i should go back ad highlight some good points in it. I know it is going to be a long and hard battle, as there are certain people (unfortunately the decision makers) that are pretty set in their ways. I have started thinking about who I can start getting on my side to help enforce the idea of using our in house department. have already ordered the books as well, so hopefully I can learn a thing or two with those.