The Business of Design or the Design of Business

@Timf - would be great to see your presentation or hear outcome if your work

I’m coming from the opposite direction. I’ve been in the business world, finishing my MBA now and have an emerging interest in design. I’ve been thinking a lot recently about the intersection of business, design, people and innovation. What is the design approach and design thinking and how can you apply it to solve problems in business? Brainstorming, prototyping, user (human centered) design are just a few that come to mind.

Where can I learn more? Where has this been applied? David Kelley /IDEO certainly seems to be one evangelist of this approach. I want more!