i can not agree more with the last sentences of velodesigner. same thoughts while reading Henry William Chesbrough’s Open Innovation… nothing new to me…
Really frustrating… i realy can not understand people who name themselves, or allow others call them gurus how can they introduce “new” theories that actually exist for thousand years and claim that “re-discovered america”.
Even more sad is when all these people (even in universities…) follow, aspire these theories somehow like a religion just because Chesbrough wrote it…
by the way… somehow the same applies to me regarding the “branding” term… branding was ALWAYS part of the human nature but now once again is a trendy term that some try to capitalize by selling books or whatever…
just look at people; at human nature.