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Postby optimistic » March 8th, 2005, 2:43 pm

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I just saw these at TRU the other day - they are some great looking products. It's hard to tell from the photos, but the form refinement, colors, characters, graphics, etc. are all beautiful:

http://www.fisher-price.com/fp.aspx?t=p ... sh&site=us

FP seems to be really digging into the construction category, between this line and the Pop Onz. That's a category that even Lego started pulling away from in the last few years...

Postby pezzy » March 8th, 2005, 5:11 pm

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Agreed- I have some of those in the office... they were executed really well... even though I added a faux fur coat to the creation I made.

Postby ykh » March 8th, 2005, 5:58 pm


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"faux fur coat"

i could see that on one of these things. funny.

Postby bearcat » March 11th, 2005, 8:24 am

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I believe these are dead...consumers weren't understanding what this toy was about on shelf. They didn't get that it was a character-based building toy...just thought it was a big plastic book!

Postby optimistic » March 11th, 2005, 8:50 am

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That is seriously unfortunate! Sounds like a marketing issue to me.

I hadn't heard of them until very recently - how long have they been out? I was suprised I hadn't seen them yet - I try and keep an eye out for stuff this cool...
Last edited by optimistic on March 11th, 2005, 9:45 am, edited 1 time in total.

Postby Guest » March 11th, 2005, 9:42 am


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duplo in Milan tried here some years agò...something similar...based on animals. Dunno if it's worked at last.

Factory where I work will never can afford something similar......too much pcs........to mould...and etc etc...or go to China.....

Cheers

Postby pezzy » March 11th, 2005, 11:25 am

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optimistic wrote:That is seriously unfortunate! Sounds like a marketing issue to me.


Have you seen the packaging? It could certainly be more... interesting.

Postby bearcat » March 11th, 2005, 11:47 am

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I don't think it was necessarily the structural packaging's fault...more to do with the actual graphic communication on the package. Nowhere on it does it illustrate that this is a 'construction' type of toy.

Anymore, it has to be more and more difficult for a toy company to introduce a new line of character-based products without a TV or movie tie-in...sad, but probably true!

Postby optimistic » March 11th, 2005, 12:18 pm

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Very true, actually. I think the last character line in recent memory to be a success without being a license was the FP Rescue Heroes. That was one of those unusual ones that was a toy first and THEN a tv show... it doesn't happen that way much anymore...

Postby pezzy » March 11th, 2005, 4:31 pm

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All very true. I still say that while the graphics do not convey the product well, the actual book like packaging itself does not work for building blocks. I understand the underlying meaning of the book.. but I don't think that it resonates well with the consumer (or the parent that buys the product for the consumer) The cases that building blocks are usually suited for are more robust- heavy duty.. with a handle. I am just not sure about the book... even though it's overall success isn't based on one thing...

Postby melovescookies » March 16th, 2005, 2:09 am

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talking about Pop-Onz, do any of you have images of the new Pop-Onz Pro set? "House building" one. I know it was shown at the Toy Fair, I read the reviews, but I can't find the images...I assume it should be in FP Toy Fair catalog, if any of you have it could you pretty please take a picture/scan it?

I interned a couple of years ago at FP and my final project was a pop-onz walls/roof building set...I'm just very impatient to see how it turned out! Squee!

Postby optimistic » March 16th, 2005, 9:03 am

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I Haven't heard anything about the new set - it sounds cool, though! Make sure you post a link on here once you find some info.

I actually worked on some of the the characters for the first few products... here are some sketches...

Image

Postby mlc » March 16th, 2005, 4:58 pm


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I remember those!

this is where I read about pop-onz pro.
Expanding on last year’s introduction of the Pop-Onz construction system of blocks and figures, Pop-Onz Pro lets preschoolers build structures with walls, roofs and more. The Pop-Onz Pro Pop ‘n’ Build Village includes 30 building pieces and two articulated Pop-Onz characters.



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