Goldieblox?

Does anyone here have any experience with Goldieblox?, its made by a stanford engineer who got quite a lot of publicity recently over a beastie boys song on superbowl. They’ve just bought out a new toy, would love to get other designers opinions on the whole goldie blox idea.

PS; (my daughter plays with meccano)

Just also wanted to add that there is also a very interesting Ted Talk that the designer did in which she talks about being a woman on an all guys engineering course, how she got into math, designing educational toys and what she aspires for her learning toys for girls, focusing on being imaginative with construction etc