Thanks yo and sketchroll! That is some really great advice. I’m glad to hear that I’m not totally off.
Unfortunately, I’m not able to meet them in person due to different countries… but using the same approach through a skype-call will do, I think.
I really like the pedagogic way of showing images of the different user groups, uses and competitors. I’m definitely going to use that in the future.
My question now is how much effort to put into convincing the client that they need to be way more specific in their product brief, and they should pay me help them be more specific?
At some point I feel that they are convinced that doing an undefined unique all-around bag for all age groups is the way to go, and I don’t wan’t to waste too much time trying to convert them.
Maybe doing a quick general presentation explaining the importance of a specific target group, use, cost, etc. will help.
What do you think?
Thanks again for the great answers.