Great feedback guys. Generatewhatsnext I appreciate your checklist and it seems like a great foundation to adapt to my own workflow. Mixing what I’m seeing from the community with what works for me, I think what I may do is plan on delivering the 3 concepts with a few backups I may or may not present if I see any hesitation or concern from the client. It’s guaranteed I’ll consider “what if” scenarios as I’m working on the project, so if I see potential in one of these I might just present it as an alternative to what the brief outlines.