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_iamdave · March 31, 2013, 12:51am

experiMental:

To the OP: I think your portfolio fits right into more strategic design/marketing rather than pure industrial design. I know someone from my ID class who had a similar portfolio. She got a job in a marketing company straight out of college, doing that kind of design work. I guess you need to look outside of ID area to position yourself better.

I know for sure that there are a lot of tech start-ups popping up in Dublin, and they would massively benefit from your skillset. They need that kind of conceptual make-over. Also, since your education was in London, that would be of great value, because people from all over the world look up to London for conceptual marketing.

The reason why you are not getting replies from prospective employers is that your designs have no validation. You are presenting the idea, but nothing tells me how many people liked it over a certain period of time and how many disliked it and why. It’s easy to validate ID sketching, because the only source of judgement is your prospective employer. Sketching is purely his domain. In your case though, you are creating ideas that go straight to customer, so you need compelling evidence that they are going to work out with them.

Finally, join Quora http://www.quora.com and ask a lot of questions about concept validation. There are not much standard references on those, so asking the right people would reap a lot of rewards.

Best of luck!

Thank you so much for that advice experiMental. It is a lot to take in and think about as becoming a Design Strategist has crossed my mind a few times over the past few months.

But I don’t know if that is more because its what my school lead me to believe thats how you had to work to be good at ID. Like I said originally there was never any emphasis on skills, no perspective class, no form development and no marker rendering. All of our design work had to have some form of strategy behind it or else you just would not pass that unit. I know in my heart that I want my main focus to be ID whilst applying that background to help excel my own design and my team.

Also, I don’t actually even know how to approach a design strategist position…?

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