Hey everyone, some of you may be aware I accepted a new position at a company called DEI Holdings, which owns a number of consumer electronics brands. As part of my new role, I’m building out and staffing a global design center near San Diego that works on brand positioning, branding, packaging, product design, web presence and mobile apps for all of the brands. The team will be a huge part of taking multiple brands to the next level and will be designing a wide range of product.
A little bit about what we are building with the Design Center:
http://www.cepro.com/article/dei_holdings_global_design_center_focuses_on_audio/
The DEI Global Design center is located in Vista, CA, about half way between LA and San Diego, not too far from the Pacific Ocean. Our mission is to design iconic industry leading products and experiences that are culturally relevant and emotionally resonant for all DEI Holdings brands. The design center is responsible for ensuring all design user touch-points of DEI brands embody the evolving multi-brand strategic vision of DEI Holdings. We employ observational ethnographic research, cultural and market trend research, strategic brand positioning, industrial design, visual design, interaction design, usability testing and design engineering where needed to achieve our goal of designing the most iconic, memorable, and inspiring products and experiences in our industry. We are looking for the best talent in the world who would like to help us continue to make this vision a reality, work hard, and have fun.
About DEI Holdings
Headquartered in Southern California, DEI Holdings, Inc. is the parent company of some of the most respected brands in the consumer electronics industry. DEI Holdings is a leading designer and marketer in North America of premium home theater loudspeakers and personal audio products (sold under the Polk Audio®, Definitive Technology® and Boom® brand names), and consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart®, and other brand names). DEI Holdings is also a supplier of mobile audio sold principally under the Polk Audio® brand name. DEI Holdings markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company has operations in California, Maryland, Canada, Europe and Asia. For further information, visit > http://www.deiholdings.com> .
The first discipline I am building out is Industrial design and we just posted three positions on coroflot:
Industrial Designer:
Design Engineer (ME background or an ID’er with a strong understanding of manufacturing and a bit of a CAD rockstar)
Industrial Design Intern:
Feel free to ask any general questions on here. Please apply through the link, not to me directly. Thanks!
Michael