What has ID become ? Seems like a catch all for all things creative and all things people dont understand.
It is often that way for startups whereas settled companies often ask for very specific roles.
Besides, to think that ID is just the physical product design is far too limited.
Industrial Designers are excellent candidates for the people who can integrate multiple disciplines to bring about transformative innovations.
They are the one to take a vision from someone with a knack for business, and develop the idea so it will successfully integrate with manufacturing possibilities, overall engineering challenges, user requirements, new markets and aesthetic developments. With digitally driven design, the Industrial Designer also knows about UI specifications in a language suited to interaction designers (flow charts, UML, arduino prototyping).
Therefore we need to have a very broad awareness and many basic skills, a team-driven spirit and a few specialties as well.