Postby bluegrrrl » Mon Feb 07, 2005 7:15 am


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abby wrote:cinnamon sticks?
mmmmmmmmmmmmm


lol - not quite - i was thinking of edible sticks that people are likely to eat, afterwards - like rolled wafer, stick-shaped cookies :D, rusks, etc... i was also intrigued by the cornstarch used in the Naoto Fukasawa chocolate stick :)

Postby bluegrrrl » Mon Feb 07, 2005 8:18 am


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this is more like what i was thinking of
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:oops:

Postby ykh » Tue Feb 08, 2005 5:13 pm


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nice sketches.

please explain why this solution compelling to a consumer. how does this make them want to change behavior? why give up paper packet for these? what of consumer perceptions? cleanliness? germs? etc? feel i'm missing something. help me understand.

Postby ono » Tue Feb 08, 2005 5:30 pm

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The question is, you still need to pack these sticks for transportation, distribution, sale? And the pack cannot be edible, and that is why I liked Ideo proposal on the choco-liquor sticks, it did not pursue that much the reduction of packaging, but the experience, and the pleasure-enhancement if you want.
By the look of your sketches I see that direction as more interesting (the fortune stick i very sweet (no pun intended)) than the enviromentally friendly one.How could those sticks (if they are sticks in the end) enhance the coffee drinking experience?

Postby bluegrrrl » Fri Feb 11, 2005 7:31 am


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ono wrote:The question is, you still need to pack these sticks for transportation, distribution, sale? And the pack cannot be edible, and that is why I liked Ideo proposal on the choco-liquor sticks, it did not pursue that much the reduction of packaging, but the experience, and the pleasure-enhancement if you want.
By the look of your sketches I see that direction as more interesting (the fortune stick i very sweet (no pun intended)) than the enviromentally friendly one.How could those sticks (if they are sticks in the end) enhance the coffee drinking experience?


i agree that there will always be packaging for transportation, distribution and sale.... but everything has to start somewhere - getting rid of the tiny sugar sachet wrapper, might be the first step towards producing environmentally sound packaging. maybe thats too idealistic, but it is a possibility :) this project started off as wanting to eliminate the packaging of the sugar sachet, but as it went on, it became apparent that the stir stick could be incorporated into the design, thereby making the separate plastic stir stick redundant - so the stick-shaped design was killing two birds with one stone...

i think your idea to enhance the coffee drinking experience is great :)

Postby bluegrrrl » Mon Feb 14, 2005 8:05 am


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Postby bluegrrrl » Mon Feb 14, 2005 8:06 am


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Postby bluegrrrl » Mon Feb 14, 2005 10:43 am


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well, after much thought, it was decided that the sugar sachet is far too convenient for people to stop using it : so... an environmentally friendly sugar sachet that looks exactly the same as a *normal* sugar sachet is likely to be used without much *opposition*. my final design, is exactly the same as a normal sugar sachet, but with a edible, quick-dissolving film used instead of paper - as added value to the consumer, the film can also be flavoured (like the breath-freshner films on the market at the moment). sachet is used in conjunction with a biscuit/wafer stirrer, which is coated in edible waterproof film. ultimately, in a utopian world, the *cookie tube* sugar stick would be used, but i guess i'll have to wait a while for that :cry: (my apologies for the bad drawings :oops: - need to get home)

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