I want to tackle the plastic soda pop bottle. it seems like such a waste that every-time someone buys a soda they throw away the perfectly good bottle after only one use. Besides the flimsy label that gets ratty it seems that a pop bottle could be used many more than one time.
My idea is to develop a vending machine/bottle system that sells the Drink separately from the bottle. The bottles through their design will have a non-deposable aesthetic, however, they will use the exact same amount of resources to manufacture. I was thinking that the bottles could have the labels printed on the bottle instead of the label that gets messed up after one use as well as other refinements that would cause it to look more like a non-disposable product.
The vending machine will have an option to buy either a full bottle of the desired product or refill a bottle that has already been purchased. Through price structure it would be advantageous for the consumer to buy a bottle and use it multiple times rather than buy once and throw away. For example a bottle would cost two dollars and to have it refilled would cost only fifty cents. The machine will somehow clean the bottle before refilling it with product. Perhaps steam will be used much like how commercial coffee machines are cleaned.
Eventually these bottles will probably be thrown away, however, if the user refills their bottle only once then there is one less pop bottle in a land fill. chances are they would refill it more than once increasing the benefit each time. On top of that, soft-drink manufactures will not only be in the business of selling soda pop but also the bottle it comes in. There is an opportunity to increase profit if the price structure is worked out properly. Now they are selling the bottle where before it was included in the cost of the drink. I am running under the assumption that the soda is cheaper to produce than the packaging that it comes in.
edit: spelling




