Devalued by overusage is a good way to put it.
In the paper today, An auto dealer had this quote next to his picture.
“I am dramatically overstocked and must reduce my invertory”
C’mon - dramatically overstocked? Drama?
I see it as advertising using poor word choices. It also points to a condition of filling the space. If there is silence, people need to talk about nothing. If there is space on a lable, someone will put a catchword about nothing.
Lately I have started counting TV ads that totally lost me. I have no idea what the product or service was at the end of the commercial. The ads caught my attention, but failed to sell me something.