john maeda and simplicity

wanted to have opinions on the kind of work john maeda is doing. any personal interactions with the guy?any other guy who does such work?

http://weblogs.media.mit.edu/SIMPLICITY/

Am interested to know if simplicity is the next in thing as far as products are concerned. What has been the simplest to use product that u have used.Something that speaks the language of human mental model and suggests its usability through it form or interface. or may better, have that ‘s’ factor.