I agree with Cordy that there are amazing numbers of ways one can “map” products against different attributes. It’s a fascinating topic, and there is a good deal of work being done on it, especially in academia. If you can get to a university library, I’d suggest you thumb through a (pricey) periodical called_Desi gn Studies_, which ocassionally has articles on mapping products by affect, material properties, performance, etc.
michael