This has nothing to do with music other than having the ability to hear sound. The earlier a newborn is tested for hearing loss, the better the chance they will have the ability to hear as a child and adult. Two ideas come to mind. The first is the actual instrument that tests for hearing in newborns (I think its possible to do the test in the uterous). This link is to an IDSA bronze winner.
Grason-Stadler probably has the largest market share of the testing instruments.
http://www.grason-stadler.com/home.html
The second idea is more graphic, but maybe you can figure product into the solution. You could develop a campaign for creating awareness for the importance of newborn testing.