Hello,
I’m trying to gather research for my dissertation and I was hoping you could help by answering a few questions. My dissertation working title is ‘Exploring conceptual elements of digital art and advertising within a space’. Advertising companies are notorious for using innovative ways to communicate their brand and I was hoping to ask a couple of questions in relation to this-
- What are your views on advertisers exhibiting digital, experiential and physical based advertisements (such as projection mapping*) in public or private spaces?
*an example of projection mapping can be found here -
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Do you think these methods of advertising work better in public or private space?
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Do you think these interactive and playful methods are effective and in what way?
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If an advertising campaign was based in an art gallery space, do you think that it would then become a piece of art or would it remain an advertisement and why?
Thanks for taking the time to read this!