Design research and market research

So the update on this is that the presentation went okay - we pushed past any sensitivity into a good discussion on how to be more collaborative, and this has led to an opportunity for the various design directors to have regular meetings with their marketing research counterparts on the project lists and their associated research plans. Gives design an opportunity to advise on design research methodology earlier, which should decrease problems with funding. Time will tell how effective the shift is, I still haven’t seen any impact yet.