to me a lot of issues are really common sense.
The number of topics that really need research aren’t as
many as we think.
Many of the answers are found in nature.
But as funny human beings, a lot of us appear
to look for questions that aren’t really good questions
in the first place.
as for marketing, do you really think we need all the matrixes ?
sometimes all we need is the daily observation of what we really need.
The standard research methods are just a way of managing the findings.
It does help you to see issues in a perspective but I don’t think
it really aids in discovering what are the innate needs of customers.
Especially fresh new ideas.
astuteness with insight is a rare talent.
2 cents here.