Before I studied at Umea Design Institute, I had seen many articles on this school on famous design web sites, like core77. So, I thought Umea Design Institute could be the school, where I can learn so many things during my master study. When I was in Umea, I realised that Umea Design Institute has many relationship with media, so this school has used media for advetising Umea Design Institute. Also, some designers grasuating from that school have advertised this school indirectly here. Be careful!!! Umea design institute is the worst!!! Even in Sweden this school is rated on third stage.