engio wrote:A mistake _senior_ designers do, is that they want to conquer the world with their projects. Like, if you don't reach 80% of the market it's not worth doing. But even 0.1% of the market may be a large enough market share to warrant a BC. Ever looked at quantities for the biggest kickstarter successes that pull in millions? It's THOUSANDS! I.e. below average China MOQ.
Conquer the world?
I want to make sure my business is around tomorrow. That business has overhead, lights to turn on and mouths to feed. I want to pay my salesforce today and the next. It is a business with limited resources that will not be squandered on a whim or a hot sketch. I can't guarantee success, but I do know how to guarantee failure.