most everyone knows they’re huge. good article on P&G and consumer gadgets - http://yahoo.businessweek.com/magazine/content/05_06/b3919119.htm
and good quote for IDers -“People remember experiences,” Lafley notes. “They don’t remember attributes.”
most everyone knows they’re huge. good article on P&G and consumer gadgets - http://yahoo.businessweek.com/magazine/content/05_06/b3919119.htm
and good quote for IDers -“People remember experiences,” Lafley notes. “They don’t remember attributes.”
Good stuff!
BusinessWeek’s article on the P&G-Gillette merger was also good reading.
Good article, but I think we’re rapidly approaching the ‘saturation’ stage from these guys. I mean, c’mon, have you seen the Scentstories? What a worthless piece of landfill that thing is!
To me, it seems alot of these ‘gadgets’ are answers to questions noone is asking.
But, if they’re selling, who am I to criticize…?