The saga continues, the struggle is real
I would also like to thank Rain Noe for picking my musings for the front page where a spirited discussion ensued :http://www.core77.com/posts/40319/A-Des ... is-Product
My current diagnostic is as follows: ( I should note that I spilled half a cup yesterday unintentionally).
1. Grocery shoppers are mostly in an absentminded state while shopping for groceries and surrounded by signs competing for attention, this is a contributing factor, the sign might as well say " Free punch in the nuts when you press this lever" and I bet people would ignore it.
2. It seems more natural to place the cup underneath the spout and press the lever,thus missing the cup altogether. I watched 2 people (besides me) do exactly that while ignoring the sign literally staring at them in the eye.
I will update and bring our research to the attention of TJ's next time I run out of granola.