I heard something about Nokia over the weekend. They are researching how people use phones around the world and are working on projects to change the way we use phones. By change, I mean doing to the cel phone what web 2.0 has done to the internet. Creating a platform for people to do creative things with.
One story I remember is that in Taiwan, the government is encouraging people to take photos of pollution on the island, then send them to the government with the GPS data. Then the government can follow up. Other ideas are about farmers sending photos of sick animals to the government to follow the spread of disease (think about bird flu) or doctors in remote regions to send photos of unique illness in humans (this SARs). This stuff could really be world changing and would leap frog Nokia when in front if they integrate it properly.
Of course, we will be jerking away with our iPhones, but the ROTW might be changed.