HTC One came out today. Very nice design.
1. Nice proportions. The iPhone 5 is oddball. A little too long and skinny. It loses the kind of solidity that these iPhone 4-ish proportions drive home.
2. It looks like the screen comes closer to the edge of the product than on any other phone I've seen. The nice detail of how the extend the cover over the screen (black shiny bit) out to the edge is well done. That emphasizes the kind of iPhone monolithic visual quality.
3. I hate the hype about Beats, but I love the speaker details on this phone. They really kicked it up a notch. This just goes to prove what I've said repeatedly: smart phones can be differentiated, it just takes the balls to implement the details in a unique and differentiated way.
4. The rounded alu back differentiates this phone too. I don't know how much I dig the little shiny lines across it though. Seems a little R2-D2-ish.