Not sure what “P-U” is but…
The 8.4 PIO was a limited edition product that was targeted to a very specific niche market. It was for that top 1% of players that wants the flashiest kit, to stand out on the pitch. The guy in the fur coat at the club driving the lambo. Especially back in 2007 when these were released, the over the top aesthetic was even more of a thing. This edition was a special material/colorway of the top technical boot.
This persona was part of a strategy I created for the brand, “Jeg har Karakter” that translates as “I have Character”. We created the products and product lines accordingly for different characters or personalities. The traditionalist, the technical gear guy, the flashy fashion guy, etc. This approach was opposite of how most soccer brands create and market, usually more along supposed performance lines (ie, a “fast” boot, “light” boot, etc.
R