The flood of press clippings about those two guys reminded me of the PITA of “life vest” which are handed out
at beach locations around the clobe. Those are still the same after nearly 40 years. They were uncomfortable
and unsecure back then and still are now:
I am not sure, if this is more of a design challenge or a business challenge. Despite our resonable advancements in
technology these two (male: IT entrepreneur), (female: architect) barely made it back to the shores.
Could surely have happened to most of us. We cary billions in of invested money in our daily equipment, but drown
us in sub 20°C water and we will be gone without a trace.
First thing we can learn here: “Don’t listen to your sister, even if she is 9 years your senior.” Listen to what the
captain says. Would have been much easier to get the two of them out, if they had stayed in the place where the
boat sunk, which possibly was the only rough GPS data the coast guard could have gotten.
What more can we learn?
Design Case:
- How come “Life” vests still hinder you from swimming.
- Is it really impossible to design something that keeps you from drowning without keeping you from swimming?
- Why do these things still not have GPS modules in them?
I am sure there is professional grade equipment which resolves those two issues.
The business case is:
- Why doesn’t it get used for tourists?
- Could you lease it out as an upgrade, or would it be cynical?
- Isn’t it cynical how bad the equipment is, that gets dished out for free?
Design Challenge?
mo-i