Hilarious. Tip of the hat to K-Swiss for letting that get made. This is definitely going to be circulated by thousands of teenage boys and college age kids (a key demographic in athletic shoe sales). And I’m sure it will generate some business. The word is out. K-Swiss isn’t afraid of you, they aren’t nerdy shoes from Sports Authority, you’ve got street cred now. You can only market to Tri-Dorks for so long (but lord knows they’ve got serious money), so you need to branch out. This is a great way to do it. East Bound and Down is a hilarious show enjoyed by (dare I say) Joe Six-Pack, for lack of a better Middle American middle-aged man, description. Now when they head out to get new shoes, they might say “Hey, there’s those K-Swiss shoes from that Kenny Powers thing. F— Yeah!”