Close
User avatar

rkuchinsky
Moderator
Moderator
 
Posts: 5796
Joined: July 3rd, 2005, 9:20 am
Location: Toronto, Canada
Hey All,

The news has just been released in the public domain so I can finally post some work here on an ongoing project. It's for a new athletic footwear (running) brand, SKORA, that I've been working with since the inception over two years ago. I created the brand positioning from the client's original conception, and as well have done the identity design, footwear design and will be working on all things related from packaging to marketing, POS, development to production, etc.

It's been an exciting project, as so many of my current projects are, working to develop a new brand and associated philosophy, product DNA, and identity from scratch.

The concept is for a more minimal, modern, and barefoot-like running experience.

You can read more about the brand here-

http://skorashop.com/


Below is a rendering I did for one of the design that was to be featured in an LA Times article, but the illustration got cut last minute (though there is still a section of the article talking about the brand). Feedback so far via the brand's twitter feed as well as a Runner's World forum have been very enthusiastic and I look forward to helping bring the brand to life!

Skora_identity_35_01.jpg
Skora_identity_35_01.jpg (28.01 KiB) Viewed 16295 times


skora_sneakpeak.png
skora_sneakpeak.png (72.92 KiB) Viewed 16295 times




Comments/feedback welcome.

R
The Directive Collective
http://www.directivecollective.com

User avatar

d-flux
step four
step four
 
Posts: 339
Joined: January 10th, 2004, 1:04 pm
That rendering is just sick. Mad props.
When does the article come out? and what inspired the logo?

Re: New Running brand and footwear design - SKORA

Postby yo » October 10th, 2009, 11:18 am

User avatar

yo
Administration
Administration
 
Posts: 16222
Joined: January 5th, 2004, 6:57 pm
Location: SoCal
Nice R, congrats. Looking forward to checking out the product! Great render.

User avatar

rkuchinsky
Moderator
Moderator
 
Posts: 5796
Joined: July 3rd, 2005, 9:20 am
Location: Toronto, Canada
d-flux wrote:That rendering is just sick. Mad props.
When does the article come out? and what inspired the logo?


thanks all the render was actually a quickie because I had to do it last minute to meet the papers deadline. I would have liked to put some time into it so might come back to it later.

The article is up now. You can search the LA Times website for it. As mentioned, there was supposed to be more on the brand (the reporter did two full interviews) but apparently editorial directions changed.

The logo was inspired by a few things, but overall was supposed to be clean, minimal and modern like the brand.

R
The Directive Collective
http://www.directivecollective.com

Re: New Running brand and footwear design - SKORA

Postby NURB » October 10th, 2009, 1:46 pm

User avatar

NURB
Moderator
Moderator
 
Posts: 4670
Joined: November 10th, 2005, 1:31 pm
Location: MPLS
Very cool to see a product of your "All encompassing" firm. Congrats on the new product. I'm not too into footwear design, but the render looks like a track running shoe? Is that the case? Or is it more of a running, lifestyle, sort of a thing?

Nice work on the logo, I look forward to seeing the rest of the branding.
Chris Haar

twitter:@chrishaar

Those who define design as knowing how to use Illustrator will be condemned to using Illustrator their entire career. - @monteiro


CharlesBeal
 
Posts: 10
Joined: November 15th, 2006, 1:39 pm
Location: Pittsburgh, PA
Loving the sketch, especially that rubber mesh texture. I'll definitely pick up a pair when they're available. Good luck with the launch!


c-boogie
 
Posts: 15
Joined: December 18th, 2008, 3:24 pm
Nice to see more running shoes with the "barefoot" philosophy! I honestly think there's an emerging market for this sort of thing...

(Side note: anyone read Christopher McDougall's book "Born to Run" yet? I haven't read it yet but it's supposed to cover a S. American tribe that runs hundreds of miles in sandals...)


dziner82
step four
step four
 
Posts: 578
Joined: June 4th, 2008, 6:43 pm
Location: Grand Rapids, MI
looks cool R
I've been keeping an eye on the whole barefoot running shoe movement for a little bit now, from nike free to newton, at some point i'll probably try a pair.

im also curious about the logo, let us know what inspired it, it almost looks like it could be another word when viewed backwards or upside down or something. The "SK" part is neat, do you intend on that being the shorthand version of the logo that gets put on the side of the shoes or anything?

definitely keep us updated on this!

Re: New Running brand and footwear design - SKORA

Postby NURB » October 12th, 2009, 8:55 am

User avatar

NURB
Moderator
Moderator
 
Posts: 4670
Joined: November 10th, 2005, 1:31 pm
Location: MPLS
Ahhh... the barefoot running concept. Cool. I get it now. Excited to see some in person.
Chris Haar

twitter:@chrishaar

Those who define design as knowing how to use Illustrator will be condemned to using Illustrator their entire career. - @monteiro

User avatar

shoenista
full self-realization
full self-realization
 
Posts: 762
Joined: July 31st, 2005, 5:52 pm
Location: On my boat
Ooh looking forward to hearing more about this, I wondered what amazing thing you'd been working on! Must've been lots of testing?

User avatar

Travisimo
full self-realization
full self-realization
 
Posts: 1867
Joined: September 4th, 2005, 2:28 pm
Location: UK
Great stuff - sick render! Looking at your website, I've wondered what product's you working on too. It's great you get into the entire branding side too - it seems intriguing.

about the branding side, I was wondering if you could share any insights or methods for how you approached the product positioning/identity/DNA to compete next to other footwear out on the market...
Last edited by Travisimo on December 16th, 2010, 3:27 am, edited 1 time in total.

User avatar

rkuchinsky
Moderator
Moderator
 
Posts: 5796
Joined: July 3rd, 2005, 9:20 am
Location: Toronto, Canada
Time for an update.

The project is now going ahead full steam.

Currently under development in China. We've developed our last, have full specs, looking at a few specialty material suppliers, have an A-level fty in place and already underway with outsole development and expecting first pullovers of the uppers next week...

Thought I would share some final renders in the public domain I've made since this topic was last updated.

Image

Image

Images kindly provided from an interview with the client here:

http://www.barefoot-running.us/interview-with-david-sypniewski-of-skora-running.html

There was also an outsole render done, but I don't see it online, so will not release any additional pics at this point.

I've also created the layout and design of the latest web and twitter presence, further extending the brand consistency.

http://twitter.com/skoraRunning

http://skorarunning.com/

R
The Directive Collective
http://www.directivecollective.com


Brett_nyc
full self-realization
full self-realization
 
Posts: 875
Joined: May 30th, 2006, 9:57 am
Looking cool Richard, especially the offset lace version. There is this image of the outsole...so maybe it's ok to post a rendering :)

the barefoot shoe market is ripe for some slick design. The Innov8 195's are probably the best athletic shoe I've owned, but their design is a little 90's . With NB's Minimus line due in March, it's looking like 2011 will be a good year.
Attachments
SCREEN CAP_003.jpg
SCREEN CAP_003.jpg (69.64 KiB) Viewed 15452 times

User avatar

rkuchinsky
Moderator
Moderator
 
Posts: 5796
Joined: July 3rd, 2005, 9:20 am
Location: Toronto, Canada
Outsole render isn't up yet so I'll wait. :). Glad you like

R
The Directive Collective
http://www.directivecollective.com

Re: New Running brand and footwear design - SKORA

Postby yo » December 15th, 2010, 7:25 pm

User avatar

yo
Administration
Administration
 
Posts: 16222
Joined: January 5th, 2004, 6:57 pm
Location: SoCal
sweet man! Thanks for posting them!

Go to the Next Page

Return to footwear & softgoods