Re: Adidas Next Step

Postby victordcantu » February 25th, 2013, 7:21 pm


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I made a visually design parallel to boost core product, although similar shoes seem like brothers, I did the design whitin the same style, elegant, metallic, solid.

It seems to me that boost of adidas is a good design. A design that is not necessary to add aesthetic elements, is for me a good design. Adidas design does not need anything visually.

I've added items to my proposal, an added value and a concept of my own. I made a shoe a little more dynamic and organic. The design of adidas, is a solid design and is visually static, I've designed a shoe just more fluid.

The boost advertising of adidas, offered the concept of innovation of the sole, without showing fully the aesthetic design of the product, keeping a mystery. Like this:


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I thought to emulate (in my style), a product launch advertising. With things and different advertising concepts. Starting with generating consumer curiosity.


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Re: Adidas Next Step

Postby victordcantu » February 28th, 2013, 10:42 pm


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For this design "Fugitive", I thought of advertising on youtube. A spot structured like a movie trailer. Due to the strike in the union of actors out there right now in my country, it will not be possible to produce the spot. But I try to emulate a draft story board, I will, in the language of comic. Fugitive is inspired to the bad guys. This is page 1. Sorry for the bad traslation.

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Re: Adidas Next Step

Postby victordcantu » March 1st, 2013, 6:28 pm


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Re: Adidas Next Step

Postby rkuchinsky » March 1st, 2013, 9:44 pm

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Did you draw those comics? A lot more interesting than the shoe renders!

R
Richard Kuchinsky / Directive Creator
http://www.rkuchinsky.com

The Directive Collective
http://www.directivecollective.com

Re: Adidas Next Step

Postby victordcantu » March 1st, 2013, 10:51 pm


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rkuchinsky wrote:Did you draw those comics? A lot more interesting than the shoe renders!

R



Yes, I do what I can. Thank you.

Re: Adidas Next Step

Postby victordcantu » March 4th, 2013, 10:32 pm


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Re: Adidas Next Step

Postby victordcantu » March 6th, 2013, 3:46 pm


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Re: Adidas Next Step

Postby wallflower » March 7th, 2013, 4:13 am

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These read really well Victor, I am impressed at your abilty to create the story with drama. Like Jason Bourne with boost!

Re: Adidas Next Step

Postby victordcantu » March 7th, 2013, 10:40 am


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wallflower wrote:These read really well Victor, I am impressed at your abilty to create the story with drama. Like Jason Bourne with boost!



Thanks, yes, Jason Bourne is appropriate. Also CSI, I'd like Las Vegas, but I think Miami or NY fits better. Thank you again.

Re: Adidas Next Step

Postby victordcantu » March 7th, 2013, 5:52 pm


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Re: Adidas Next Step

Postby victordcantu » March 9th, 2013, 6:36 pm


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Re: Adidas Next Step

Postby victordcantu » March 10th, 2013, 6:09 pm


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Last pages of the story board and the end of the product launch.







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Re: Adidas Next Step

Postby victordcantu » March 22nd, 2013, 9:02 pm


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The next challenge is (following the inertia of comics) to design a shoe for a character in comics. Perhaps also the complete costume. With the adidas brand.

Re: Adidas Next Step

Postby victordcantu » May 1st, 2013, 1:39 pm


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After experimenting with 3D modeling using Rhinoceros, causing a disaster, I've accomplished a design. The concept Air Ducts that last year I developed in theory, will help me to create a marketing concept where a brand sponsors a movie. It is common for automobile brands including ads in a more fused manner with a project outside of the product, in this case a movie. If I were asked to merge a shoe with a character or film concepts, I wish the marketing concept have consistency. So give me the freedom to propose ideas for the realization of the script so that there is a fusion of the product concept and the ideas of the movie. I will develop very personal ideas, about the concept of Daredevil of Marvel, and my vision for this character. I have heard that is underway conducting a new film of this franchise, and I think it will be a good exercise in creativity. I will start to make a story board of scenes that describe a new direction for Daredevil, something like a trailer, but widespread. And of course, working on the concept for this project Air Ducts.


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Re: Adidas Next Step

Postby victordcantu » May 5th, 2013, 4:14 pm


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Last edited by victordcantu on May 11th, 2013, 2:42 pm, edited 1 time in total.

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