"Family Feud: Adidas vs. Puma"

Postby sanjy009 » November 20th, 2012, 11:00 pm

User avatar

full self-realization
full self-realization
Posts: 867
Joined: September 16th, 2009, 6:39 pm
Location: Adelaide, Australia
Interesting history:

The final paragraph is great:

"About the only time the rivalry resurfaces is when tradespeople hired to work in the Adidas or Puma headquarters show up wearing the wrong kind of shoes. That's a tradition that dates back more than 60 years, when laborers deliberately wore the wrong shoes when working in Adi or Rudi's homes -they knew that if Adi saw Pumas in his house or Rudi saw Adidas in his, they'd give workers a free pair of the right kind of shoes. "Rudolf simply could not stand the fact that someone was wearing an Adidas shoe in his private home," Frank Dassler says."

Can anyone confirm this, or has experience of the rivalry?

Re: "Family Feud: Adidas vs. Puma"

Postby van_ID » November 21st, 2012, 1:45 pm

User avatar

step four
step four
Posts: 296
Joined: July 3rd, 2005, 9:55 pm
Location: Vancouver, Canada
Wow. Pretty fascinating history there! Great read.

Re: "Family Feud: Adidas vs. Puma"

Postby engio » November 21st, 2012, 3:25 pm

full self-realization
full self-realization
Posts: 816
Joined: October 3rd, 2007, 3:04 pm
Yeah awesome article, thanks for sharing!

Loved this:
Most of the technical people stayed with Adi; most of the sales force and administrators went with Rudi. That might seem like a formula for faster growth at Puma, since Rudi's people knew how to move the merchandise, but it wasn't.

Return to footwear & softgoods