Precisely Oli! That is actually the video that got me seriously thinking. Yes it is possible to do on a much bigger scale as he said but I think it's something that someone/a company would have to live and breath for years and nothing else. I think ergonomics are one of the biggest factors involved as well as very intuitive, but SIMPLE, mechanics - there would be so much to consider, but who WOULDN'T want to live somewhere like this, having more space for less rent?!
Yo - Good find! I'll have to bare that in mind!
I think standardizing it would be very difficult indeed but I was thinking what if a system could be developed along side all the design so that if there were odd plugs, awkward doors or difficult spaces, a team could just work around it. It would have to be very well thought out indeed so as you suggest Hiower, serious thought and research into economics would be in order.
I think it would only really work as a business if it was done with, say, a block of 6-10 apartments in central San Fran, Manhattan, London etc...