right, that is if you get stuck in a production only studio, executing off a “cool” theme sketch that came from another studio. Even within that production studio a person can become pigeon holed. I have friends that have gone that rout, some loved it! Some floated from conceptual studios, into production studios, back out into larger leadership roles… it takes active career management (like anything). Ironically people tend to get hired based on the hot sketches (usually of super cars 
) but then the work doesn’t often reflect that requirement.
When I was in school I did an interview with a design manager at one of the big three and he asked if I had “gasoline in my veins”? I asked what that meant before I answered and he replied with another question “would you rather be designing the window trim on an economy car or working at frog or IDEO?” I replied immediately “oh, frog or IDEO”… his response, “yah, it’s not going to work out for you here”…