I recently designed a concept coffee brand as a side project, stemming from an idea I’ve always had for a fun little cafe. Eventually, it came around to a small line of blended, iced coffee drinks. I created an icon, packaging, and voice to reflect the irreverent nature of the flavor combos. The concept was featured this morning on The Dieline’s “Concepts We Wish Were Real” (http://www.thedieline.com/blog/2016/8/15/conceptswewishwerereal), so I thought I’d share it with you guys.
"y’all take coffee so seriously
–
Mixing water and ground up coffee beans is not a sacred ritual. People these days might as well be drinking all those fancy schmancy pour-overs with their pinkies in the air.
Have a little fun. Try something new. Break the rules. We have our hands (or…um…tentacles, I guess) in all the wrong places. Our brains are busy doing more important things. Lighten up, and enjoy one of our kooky coffee concoctions."
This post seems more like an advertisement than a request for design feedback…
Gotta say the branding, logo and packaging all look like something I would buy for my 7-year-old. I don’t know that I would think coffee at first glance, and I get that this is what you are going with by saying “y’all take coffee so seriously”, but I am not sure it will translate to a product that coffee consumers will feel compelled to purchase.
All the design and branding aside, it will all come down to how well this coffee tastes. I have a general rule that everything tastes better with bacon, but I am not too sure about these flavor combinations.
Fun stuff Jeff, thanks for posting it here. I get what Architecture is bluntly saying, the branding feels young… but I think if that is what you are going for, then I don’t see the issue with it. Think of the other big coffee brands. Starbucks? What does a mermaid have to do with coffee? Blue Bottle? What does a blue bottle have to do with coffee? Stump town? Sure they are from Portland, but most people don’t know the nickname that came from clear cutting over a hundred years ago… Architotrure, seems you are being a bit overly literal no?
Regardless, the presentation of the idea is very nice. Well done visuals.
Thanks for the feedback, Yo and Architorture. It was definitely intended to be far to the young, and slightly odd, side. I tend to use side projects as vents for areas that, for whatever reason, I’m not getting enough of at the time. This time around, I just needed to create something to put a smile on my face. A kind of personal design therapy, I guess.