I recently designed a concept coffee brand as a side project, stemming from an idea I've always had for a fun little cafe. Eventually, it came around to a small line of blended, iced coffee drinks. I created an icon, packaging, and voice to reflect the irreverent nature of the flavor combos. The concept was featured this morning on The Dieline's "Concepts We Wish Were Real" (
http://www.thedieline.com/blog/2016/8/15/conceptswewishwerereal), so I thought I'd share it with you guys.
"y'all take coffee so seriously
–
Mixing water and ground up coffee beans is not a sacred ritual. People these days might as well be drinking all those fancy schmancy pour-overs with their pinkies in the air.
Have a little fun. Try something new. Break the rules. We have our hands (or...um...tentacles, I guess) in all the wrong places. Our brains are busy doing more important things. Lighten up, and enjoy one of our kooky coffee concoctions."







