Agreed. As Miyamoto Musashi wrote, people are more concerned with the flower than the seed.
From a brand POV using a term like Zen is heavily loaded and can mean different things to people. I might suggest a less obvious ‘name’ for the work, perhaps coming from some artifact of Zen Buddhism. For instance I recently saw a bicycle wheel named ‘Enso’ which means circle in Japanese, but has a relationship to a style of brush painting that monks performed.