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Re: Newly Released Work (All Product Types)

Postby bepster » August 31st, 2017, 4:48 am

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Hey guys,

Super excited to finally share CRAFT, Logitech's new flagship keyboard.
I've been the ID for this one from start to finish so it's pretty awesome to see it being announced.
It's the first time that we are doing a metal part this big on any of our core products so it's been a pretty wild journey for us with many trips to suppliers and lots of discussions to convince the business to invest in design.

We made a pretty sweet video with Pawel Nolbert, an awesome visual artist.
https://www.youtube.com/watch?v=-sLrs1liqgA

Head over to http://www.logitech.com/en-us/product/craft to find out more.


craft core 2.jpg

craft core 1.jpg

craft core 5.jpg

Re: Newly Released Work (All Product Types)

Postby yo » August 31st, 2017, 6:50 am

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Looks fantastic! Congratulations!

Re: Newly Released Work (All Product Types)

Postby rkuchinsky » August 31st, 2017, 8:38 am

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Cool keyboard. Very consistent design and finish. Is just the top part metal? Touch wheel looks interesting. How's the feedback on it?

I looked at the image and thought some of the logo ("_tech") rubbed off tho ;)

R
The Directive Collective
http://www.directivecollective.com

Re: Newly Released Work (All Product Types)

Postby Mr-914 » August 31st, 2017, 1:41 pm

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Gorgeous! Congrats!
Ray Jepson

"The key to success in this business is to find a boss who doesn't care." - Mike Rowe

Re: Newly Released Work (All Product Types)

Postby bepster » August 31st, 2017, 3:20 pm

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Thanks a lot guys. Glad you dig it.

rkuchinsky wrote:Cool keyboard. Very consistent design and finish. Is just the top part metal? Touch wheel looks interesting. How's the feedback on it?

I looked at the image and thought some of the logo ("_tech") rubbed off tho ;)

R


Yes, the top bar is a deep drawn metal housing, then machined. That was quite a challenge getting that to work.
Our supplier, even though a large manufacturer, had to invest substantial R&D but we felt that it was crucial to have a solid aluminium bar to express the power and authenticity of the keyboard.
I was super lucky to work with an awesome ME on this project which really helped and with whom I spent countless hours at the supplier in China, trying to get this to work.

So far, feedback has been really good. We seeded the product about 2 weeks ago with tech press and most have really taken to the UX of the product and see the benefit.
We made these little explanatory videos which hopefully communicate the use-case. There are a bunch for the programs we support for now at launch. We will add to the line up as we go along.
Here the one for PS:
https://youtu.be/zGAtPoguA34

We are at IFA, in case you guys are there and you can try it for yourself :D

Re: Newly Released Work (All Product Types)

Postby yo » August 31st, 2017, 4:53 pm

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That is hot. I need to inked that video for posterity :-)


Re: Newly Released Work (All Product Types)

Postby bepster » August 31st, 2017, 5:13 pm

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Ah thanks Yo.
I couldn't get the embedding to work for some reason.

Re: Newly Released Work (All Product Types)

Postby yo » August 31st, 2017, 5:39 pm

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It isn't super obvious unfortunately. You take the video identifier (last bit of number and letters in the youtube link https://youtu.be/zGAtPoguA34) and past it between the Youtube brackets. So it looks like this:

[youtube]zGAtPoguA34[/youtube

I left the last bracket off so you can see it.

Re: Newly Released Work (All Product Types)

Postby engelhjs » August 31st, 2017, 5:48 pm


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I want that keyboard. Nice work.
Jeff Engelhardt
Industrial Designer - Footwear & Softgoods
Giro Sport Design
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http://www.jeff-engelhardt.com

Re: Newly Released Work (All Product Types)

Postby Brian_Donlin » August 31st, 2017, 10:09 pm


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Damn Bengt, that's awesome! Love the knob.

These came out several months ago but I never posted them. I worked on these at my first job. The goal was to take the existing bags/cases and give them a premium style upgrade. For the hunting/shooting market, history and heritage are valued highly, so I went with waxed canvas, leather, and solid brass. It was cool to develop a VBL for a sub-brand. Looks like the pistol cases are all gone and most of the rifle cases are gone too, so that's a good sign!

Range bag:
https://www.midwayusa.com/product/647317/midwayusa-waxed-canvas-40th-anniversary-pistol-range-bag-olive-brown
Image

Rifle case:
https://www.midwayusa.com/product/410532/midwayusa-waxed-canvas-40th-anniversary-shotgun-case-42-olive-brown
Image

Re: Newly Released Work (All Product Types)

Postby mcpbowman » September 1st, 2017, 2:33 am


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Damn, there is some nice stuff on here!

I saw the keyboard on linkedin yesterday and now I need it in my life!

I love the colours and textures on those bags as well, I don't own a rifle, but I could see myself with the other bag. Nice work :)

Re: Newly Released Work (All Product Types)

Postby MK19 » September 1st, 2017, 2:50 am


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I mean no offense Bepster but I honestly find that keyboard to be a gimmick, as well as the motion sensor speakers that Logitech just launched.
I once had a Griffon Powermate which could be setup to do all that the knob on this keyboard can do, yet I never used it. I also read many reviews saying they never bothered to use it, it just didn't get into their workflow naturally. Unless it is programmed to work out of the box with software I am not certain it would be used. I also don't understand why it has to be a huge knob to do some basic functions and not something a lot smaller either?
I once bought a Logitech wireless trackpad that claimed different gestures could be set up to perform different tasks thinking I would be able to set up gestures to key combinations for software, but that was not the case when it could have easily been so. I think a trackpad in which you can use gestures would be a better input method than a knob. If you can encourage Logitech to make this it would be great!

Re: Newly Released Work (All Product Types)

Postby bepster » September 1st, 2017, 5:03 am

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MK19 wrote:I mean no offense Bepster but I honestly find that keyboard to be a gimmick, as well as the motion sensor speakers that Logitech just launched.


No offence taken :wink:
It is somewhat a niche product.

MK19 wrote:Unless it is programmed to work out of the box with software I am not certain it would be used.


This is actually what it does. We have worked closely with Adobe to develop meaningful functions for the dial in PS, AI, ID and also have specific functions for more productivity oriented software such as MS Office.
Have a look at the different short explanatory videos we made in order to explain how our offering is different from what's been out before.

For us, it was always most important that we have a strong collaboration with partners such as Adobe when developing the software in order to offer something that actually does have the potential to make your workflow faster, more intuitive and easier.

MK19 wrote:I also don't understand why it has to be a huge knob to do some basic functions and not something a lot smaller either?

We have looked at size and proportion a lot in this project. We needed to balance the tech that's inside the dial with a comfortable physical UX.
So the size is very much driven by its components and I am really proud of the engineering team for actually cramming a pretty complicated piece of hardware into such a small package.
After many rounds of prototyping and testing, I am pretty happy with the final proportions.

Re: Newly Released Work (All Product Types)

Postby Mrog » September 1st, 2017, 6:27 am


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Logitech is leaving behind lefties once more! Shame! *dingding* Shame! *dingding* Shame! *dingding* :wink:

I am wondering, is the decision to leave behind 15% of the world population every time you design a product with right-handed bias hard? Or is it just a given at this point?
Ok, enough ranting... cool product, looks pretty slick, not a fan of the key design though, looks pretty retro - I mean, the dated kind of retro. I totally dig the round typewriter-style keys logitech did before... but maybe they are not appropriate for a "high productivity" Keyboard? No idea, never tried them. But overall, really really nice! Thumbs up!

And now go back to the drawing board and make me a lefthanded MX Master :)

Re: Newly Released Work (All Product Types)

Postby Mr-914 » September 1st, 2017, 7:36 am

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Bepster: I like the tap functions. That video really helps understand the advantages. Small, but on CAD / PS / etc. every little bit helps. Multiple by 8 hours.

I forced all my employees to use 3D connexion for that reason. I am still shocked that a few stopped using it after a week. I am almost unable to use CAD without a 3D mouse now.

Mrog: Did you know that all other animals seem to be 50/50 righty/lefty. Only humans seem to naturally balance out predominately right handed. Possibly because of the keyboard and mouse manufacturers hehe:)
Ray Jepson

"The key to success in this business is to find a boss who doesn't care." - Mike Rowe

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