FitBit Zip, How Are They Molding This?

Thanks NXAKT, I’m leaning towards it being IMD as well.
I’m surprised FitBit didn’t do more with the opportunity to add some nice subtle graphic elements to the body color, rather than just the neon colors and a logo? Especially since I imagine you pay an upcharge for IMD, over painting??

Unless they went with the IMD to be able to screen the capacitive button circuit to the back side of the IMD substrate. I know Serigraph has the capability to do that.