Hey David,
I agree with everything pjbowers said. I’d like to see a little bit more sketching and process work. Maybe a few of the iterations that you didn’t go with and show us why you chose this design over the others. I’d also like to see a little bit more drama in your final renderings. Your thinking is usually pretty good, now let’s see some eye-catching visuals (it’s important to have the foundation down with your thought process behind each project before bringing in anything flashy, of course, but it seems like your thinking is pretty good.) You can reference billboards or magazine spreads of some of your favorite products/brands for inspiration.