I think one of the points brought up about about making sustainable products normal, is one of the fastest ways of going green. I believe corporations need to become more involved in ecological design, and not just offer a green or natural version of a product, but to make all products green. But it’s not all up to the manufactures, we as consumers need to be more aware of the products we are buying and the impact they have on our environment. If we don’t become more responsible about the way we live, things like health care and gas prices may be the least of our worries.
Also, the EV1, produced by GM, was a sustainable vehicle that also failed in the 90’s, along with a number of vehicles like the Honda Insight.