I get the idea that consumers will always want fun and sexy and i really hope we get to the point where cradle-2-cradle can encourage mega consumption.
The problem with biofuels is that they aren’t a free ticket to do whatever…problems with agriculture and land usage will just be the new evil…so that 400 hp engine will just displace enough land so someone can’t eat.
Now if they crack the whole cellilous/switch grass thing… Its so hard to have any real idea of what is gonna work. I’m sure it won’t be one solution and it is at least encouraging that there is so much activity. who knows…
there seems to be a bit of a post-environmentalist movement which shrugs off the idea of conserving as merely postponing the problem and that the real need is to spark a new revolution of tech. necessity is the mother…